Certified Revenue Management Executive (CRME)
- Study guide to keep
- Globally-recognised
- US$500 for HSMAI members
- US$675 for non-members
- Prove your ROI
- Get ahead of the crowd
BENEFITS OF CRME CERTIFICATION
The Certified Revenue Management Executive (CRME) certification demonstrates to yourself, your employer, your colleagues, and your peers that you are a professional in the field of revenue optimization. It is recognition that you are:
- A professional in the field of hotel revenue management and clearly conversant with its intricacies and importance
- Competent to develop an infrastructure to support revenue management within the framework of an organisation
- Capable of making informed decisions to accept or reject pieces of business to meet overall organisational goals
- Able to maximise revenue opportunities and optimise profits by managing revenue
CREATED BY HOTELIERS FOR HOTELIERS
The CRME was created by hoteliers for hoteliers. HSMAI has been certifying experienced revenue managers since 2006. Today, there are more than 4,000 CRME’s in more than 80 countries.
This certification was developed by, and is kept current by, the HSMAI Revenue Management Advisory Boards in Europe, North America, Middle East and Africa, LATAM, and Asia Pacific.
CRME PRICING
- HSMAI Members: US$500
- Non-members US$675
- Bonus for Asia Pacific residents only: pay the Non-member rate and get 1 year HSMAI Membership free
How to get Certified in Hotel Revenue Management
-
Apply
Complete the CRME application to deonstrate your eligibility
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Payment
Once your application is accepted by HSMAI, then you will be asked to pay for the certification
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Start
Once your application has been approved and payment is received, you will receive a digital copy of the study guide
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Exam
Study at your own pace and take the exam when you're ready
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Get your Certification!
Once you pass the exam, you will be able to use the CRME letters after your name
The study guide for the CRME is Evolving Dynamics: From Revenue Management to Revenue Strategy. A PDF version is provided to all CRME applicants.
Topic areas include:
• From Revenue Management to Revenue Strategy
• The Revenue Professional
• Economics and its Role in Revenue Optimization
• Departmental Integration
• Understanding the Market
• Segmenting Customers and Utilizing Sources to Target Optimal Mix
• Forecasting, Pricing and Inventory Control
• Performance Analysis
• Strategic Distribution
• The Interdependence of Sales & Revenue Optimization
• Emerging Elements Impacting Revenue Strategy
For more, see study guide Table of Contents.
The study guide – in print or PDF – is available for purchase on its own. Learn more and purchase here.
PRINT VERSION
• HSMAI members: $99 + postage
• Non-members: $125 + postage
DIGITAL (PDF) VERSION
• HSMAI members: $60
• Non-members: $75
DOWNLOAD TABLE OF CONTENTS
The CRME certification program is a two-part process in which you must complete the CRME application to demonstrate your eligibility (minimum points: 50), and then pass an online exam covering the functions performed in revenue management. CRME applications may be sent to HSMAI Academy any time throughout the year. Once approved, you may take the online exam at a time of your choosing, as long as it is within twelve (12) months of having your application approved.
Your application will be assessed on a points basis. For more details, download this PDF. The items assessed are:
- Professional Experience
- On-the-Job Responsibilities
- Membership in an Industry Organization
- Leadership in an Industry Organization
- Authoring Published Articles
- Speaking at Industry Programs/Meetings
- Higher Education Coursework
- Non-Academic Coursework
- Other Certifications
HSMAI MEMBERS APPLICATION
HSMAI Members start here. You will need to login to your Membership first.
NON-MEMBERS APPLICATION
For non-members, start here to create an account…when you’ve created your account, click Continue to Registration.
1. Complete the online CRME application and submit it.
2. When your application is approved, you will receive instructions for online payment.
3. Once payment is complete, you’ll receive a PDF of the study guide to study at your own pace to prepare for the exam.
Study Evolving Dynamics at your own pace and take the exam when you’re ready.
If there is a topic for which you need a little more confidence, there are multiple face-to-face and on-demand opportunities to prepare for the exam.
• The CRME Review Course is a half-day, face-to-face “cram session” that covers key concepts outlined in the study guide and is offered in conjunction with HSMAI’s Commercial Strategy Conferences and other events around the world.
• HSMAI’s instructor-led Hospitality Revenue Optimization Essentials also covers the topics outlined in the study guide with a live, online instructor.
• Self-paced, on-demand courses – including those available through HSMAI’s Certificate of Revenue Management program – also dive deep into specific topics and can be used to supplement your study.
If you still can’t decide, please feel free to contact us.
CRMEs are required to renew the certification every three years. There is no exam, but you must:
1) earn a minimum of 20 points on the recertification application, which verifies that you are still active in the field of revenue optimization and
2) pay the recertification fee.
All points claimed on the recertification application must have been earned since the date of your initial CRME certification, or your last renewal. You will be notified in January of the year you need to renew. If you haven’t recieved your notification, please update your contact details by contacting:
- Kathy Tindell, Director of Education & Certification
- HSMAI Academy
- Email Kathy Tindell
- Or call us at: +1 703 506 2010
| Fee in USD HSMAI Members | Fee in USD HSMAI Non-Members | |
|---|---|---|
| CRME Re-Certification Fee – by October 15 | $150 | $200 |
| Late Re-Certification Fee – After October 15 and Before December 31 | $200 | $250 |
| Lapse Re-Certification – by December 31 of the year following recertification year | $300 | $350 |
Questions about any of our certifications can be directed to:
- Kathy Tindell, Director of Education & Certification
- HSMAI Academy
- Email Kathy Tindell
- Or call us at: +1 703 506 2010
